About The Designer

Kelly Rideout's distinctive and unmistakable patterns, created from her South coast of England studio, offer a unique blend of playful maximalism and elegance. Specialising in colourful, textured floral designs, her illustrations are rich with intricate details that invite discovery of the stories and layers beneath the surface.

Her style is a celebration of the "creatively human"—imperfect, vibrant, and full of character. These surface pattern designs and illustrations are ideally suited for a diverse range of products, including: Fabric, wallpapers, kitchenware, interiors, garden products, and gifts.